Brand Jury (Innovation & Integrated Campaign)
Lars Terling
Global Head, Director FM/FMX Product Line
Volvo
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Lars Terling

GOTHENBURG, SWEDEN // Started at Volvo 1979, and has since then had a lot of positions within Product Planning, Product Marketing. I have been living in US to launch new trucks. And then head of Sales in Europe and later Sales & Marketing International. Head of Global Marketing and in this function we set a new bold marketing strategy for Volvo, starting with the launch of new trucks done in a spectacular way. All this packaged into global campaigns. And with mind blowing  results!

I am a strong believer in teamwork and to inspire people to achieve the toughest results. And to be brave!

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