Film Craft: Copywriting
Laszlo Szloboda
Creative Director
FCB New York
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Laszlo Szloboda

NEW YORK, USA // Born and raised in Budapest, Hungary, Laszlo has ended up in a New York after a brief detour in Germany and Sweden.

He started his career at BBDO New York as part of the GE team, while also working on clients like Monster.com, Belvedere Vodka, Pedigree and Starbucks. He later joined FCB New York to work on the FDA’s Real Cost campaign that aims to curb teenage tobacco use and produced work that has been hugely successful and helped a never-before-seen decrease of teenage smoking.

He also helped to land clients like LG and Burger King, with campaigns like LG B&Binge and Whopper Detour.

His work has won a Grand Prix at the One Show, the Clios, the London International Awards and Cannes Lions, and has been ranked the #2 Most Awarded Creative director in the Cannes Lions 2019 Global Creativity Rankings and been named as one of the 100 Most Fascinating people in Marketing, Media and Culture in 2019 by Adweek.

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