NEW YORK, USA // Lauren Scrima is the VP of Marketing at New York City FC, the official MLS soccer team of the five boroughs. She oversees all marketing, media, and retail functions at the club.

Prior to her foray into sports, Lauren spent a decade in the beverage industry leading household brands such as Budweiser, Bud Light, and 7UP, where she built award-winning campaigns, launched global innovations, and turned around legacy brands. She has also done stints in health tech and the non-profit sector.

Lauren’s happy place is bringing together beloved brands and social good to make a positive impact in the world. She lives in Westchester, New York, with her partner and two little girls.