Prestige
Laurent Boury
Vice President of Marketing
Luxottica
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Laurent Boury

NEW YORK, USA // Laurent Boury is the Vice President of Marketing for Luxottica's North America Wholesale division, a key leadership role that helps Luxottica further strengthen its position as a truly consumer-oriented, premium eyewear company.

Boury oversees the successful multichannel development of Luxottica’s portfolio, which includes proprietary brands Ray-Ban, Oakley, Persol, Vogue Eyewear and licensed brands such as Burberry, Bvlgari, Chanel, Coach, Dolce & Gabbana, Emporio Armani, Giorgio Armani, Michael Kors, Miu Miu, Prada, Prada Linea Rossa, Ralph Lauren, Tiffany & Co., Tory Burch and Versace. Laurent is instrumental in Luxottica’s aim to help transform the eyewear experience both online and in store.

Boury joined Luxottica with more than 20 years of previous marketing experience, including 14 with Unilever in both global and regional marketing roles. Prior to his post at Luxottica, he served as the Global VP of the Dove franchise, one of Unilever’s largest flagship brands – driving strategy, innovation and communications. Boury has a Masters in Management from EDHEC Business School in France.

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