HONG KONG, CHINA // ‘Which city do you prefer more, Shanghai or Hong Kong?’ To Lili, this is the toughest question in the world. One is her beloved hometown, where she spent the majority of her childhood and launched her career in advertising. The other is where she lived for a long time and founded her own family. Without either one, she could never have become the person she is today.

Lili was born and grew up in Shanghai. After her 5 years career as a mandarin copywriter with DDB Shanghai, she moved to Hong Kong and worked with Leo Burnett for Rejoice and feminine brand Whisper and some local accounts such as Nin Jiom, Hang Seng Bank, Harmony House etc. In late 2015, she joined Cheil Hong Kong and was in charge of both multinational & local blue chip clients i.e. Swire, Samsung, Samsonite, Friso, American Tourister,K11,Save The Children,1O1O, MTR and many more.
During her advertising career, her work has been recognised by all the major global , regional and local creative award shows, including: Cannes Lions, D&AD, the One Show, London International Awards, CLIO, ADFEST, Spikes Asia ,New York Festivals, Ad Stars, MUSE Creative Awards, Kam Fan and Long Xi Awards. Most notably, her JBL ‘Block Out The Chaos’ campaign/ Chupa Chups ‘A Sweet Escape’ campaign were instrumental in making Cheil Hong Kong the #3 most awarded agency in Asia by Campaign Brief magazine. She also achieved the #4 the hottest creative in Asia.

She has also been invited as jury member at several international and local advertising award shows, including D&AD Awards, Cannes Lions, Clio Awards, the One Show, the One Show Asia, New York Festival, ADC awards, Spikes Asia, Young Spikes Awards, AWARD Awards, Citra Pariwara Awards, One Eyeland Photography Award and Kam Fan Student’s Award and MTR Advertising Awards.