NEW YORK, USA // Lisa Rosenberg is a creative instigator who believes brands must live at the intersection of culture and commerce. With an eye on creativity and storytelling that is always on point, Lisa has been a hands-on force behind many successful brand journeys.

At Allison+Partners, Lisa serves as President, Consumer Brands, providing dedicated leadership to the practice and working with teams on creative strategy and idea generation to deliver award-winning work for clients. Lisa supports a wide variety of clients, including Budweiser, American Airlines, Kimpton Hotels & Restaurants, Driscoll’s, Invitae, PepsiCo, and BurgerFi, among others. She serves as a mentor on the agency’s Women’s Leadership Program and runs creativity training throughout the organization.

Previously, Lisa was president of North America for Havas PR, where she was responsible for the operational and business leadership of the agency and directed a staff of 70 across multiple practice areas. She served as senior counselor and strategist for a variety of agency clients, including Sears Holding Corp., Durex and Coty.

Before joining Havas, Lisa spent 21 years at Porter Novelli, where as a senior partner she served on the agency’s global executive committee and held a variety of executive leadership roles. Throughout her career, she has worked with many leading companies including Gillette, M&M/Mars, Procter & Gamble, HP, Mercedes-Benz, Oral-B, Reckitt Benckiser, British Airways, Johnson & Johnson, Ford and Nissan.

A noted industry leader, Lisa is often quoted on brand and marketing trends and has served on numerous award juries, including The Clios, Brand Film Festival, Sabre Awards, Silver Anvils, Snackable Content and PRWeek Awards, among others. She has been recognized by PRWeek as a Champion of PR and has won more than 35 awards on behalf of her clients. She holds a Bachelor of Arts in history from Johns Hopkins University, and resides in New Rochelle, N.Y., with her husband, twin sons and Shih Tzu named Ollie.