NEW YORK, USA // Luis Ribeiro is the Managing Partner of the New York office of LOBO, an award-winning creative studio with operations in São Paulo and New York. For the last 9 years, he has led LOBO’s U.S. operations.

Originally from Brazil, Ribeiro has built a strong portfolio over 28 years in the U.S. commercial market, including his role as Executive Producer at Framestore NY, where he managed business development for the studio’s integrated advertising divisions.

At LOBO, Ribeiro applies his artistic and production expertise to projects for major clients like Coca-ColaLions Gran Prix 2024), Disney, Apple, and LG, earning top industry awards such as Ciclope, Cannes Lions, Clio, One Show and D&AD.

His previous roles include U.S. Consultant for FilmBrazil, New Business Developer at Whitehouse Post, and VP of the Latin Division at Deluxe Entertainment, with senior positions at Method Studios, Beast, and CO3. Ribeiro is also a judge for awards like D&AD and AICP in VFX categories.