SAO PAULO, BRAZIL // As creative director of TV Globo Brasil, Mariana Sá is responsible for leading creative strategy and execution of marketing campaigns for TV Globo and its products.

Since joining Globo in 2013, she has worked in campaigns for the World Cup 2014, Rio's Olympic Games, Globo's 50th anniversary celebrations, Globo.com, Globoplay (the brand's mobile platform), as well as entertainment and journalistic campaigns and Globo's new brand identity. She's also responsible for the department of opening sequences, credits and on-air visuals.

Before that, she worked for 20 years in the advertising industry at both DDB and TBWA as a creative director for brands such as Gatorade, Nissan, Adidas, J&J, Honda, etc.