SAO PAULO, BRAZIL // We live in an era of ‘healthification’. Major brands strive to be meaningful and exert a positive influence on people’s lives – and health/wellness projects are their weapons of choice.

This is where Mauro Arruda & team come in.

Following a solid experience in healthcare and consumer assignments, and having run his own advertising boutique shop in São Paulo, Mauro joined the Havas Health network in 2008 to co-found the Brazil-based LATAM hub.

As a senior copywriter, chief creative officer and managing director, Mauro has led local, regional and global communication projects for major health & wellness brands.

His creativity recognitions include CLIO Health, Cannes Lions Health, London International Advertising Awards, Epica and The One Show in areas like mobile, digital, music and audio.

Mauro was a jury member at the first Cannes Lions Health festival in 2014 and a speaker in the 2016 edition.

He lives in Sao Paulo with his wife, four kids and two border collies.