MUNICH, GERMANY // When it comes to these, Max doesn’t believe in third person.

What I do believe in, is the power of a good story. And that’s what I am fundamentally doing, finding the right story for a brand to tell. These stories have been recognized more than 400 times by all major award festivals, in which i have also served as a judge.

Educated in the UK with a BSc in Statistics, a BA in Marketing and a Master in International Business, I started my career in Hamburg and went from being a suit, to a strategist to a creative to eventually being a little of all of them as a member of the creative board and Global Creative Strategist for the Serviceplan Group.

July 2022 I was appointed Global Creative Lead for the Mediaplus Group overlooking creative operations in its 17 markets, to pioneer impact for our clients through creativity, innovation and integration. This focus on creative media has driven Mediaplus up the rankings and made it WARCs #1 Independent and #3 Media Agencies overall.

I repositioned global brands and worked across all industries from automotive to FMCG to telecommunications.

After “discovering” the power of media to its full extent I am now combining the two forces to create and amplify compelling stories across all touchpoints to maximize creative impact for our clients.

But most importantly, I am a proud father of three beautiful, slightly crazy girls.