SAN FRANCISCO, USA // Melissa Bell is SVP, Head of Global Marketing for 2K.

With over two decades of consumer marketing experience, Melissa oversees all aspects of global brand strategy and marketing at one of the world’s premiere video game developer and publishing labels.

Hailing from Australia and having lived and worked in Sydney, Shanghai, Beijing, Singapore, Hong Kong and San Francisco, Melissa is a leader in global marketing and consumer marketing.

Prior to joining 2K, Melissa spent many years working in the automotive industry. She was Head of Global Marketing for INFINITI Cars and led marketing strategy at other companies such as Volkswagen Group, Volvo and Jaguar. In addition, Melissa worked at several advertising and marketing agencies in leadership positions – she was general manager for Wunderman China and Client Services Director at Publicis, Shanghai.

Melissa was named one of AdAge’s “Women to Watch” and has won numerous awards including PMAA Gold and Bronze, Automotive Campaign of the Year for Volvo, Bronze Lion, Golden Pencil, and Australian Young Direct Marketer of the Year.