LONDON, UK // Having worked on global brands since the beginning of his career, Michael has always understood their influence and ability to point the way forward.

He cut his teeth at much-admired ad agencies DDB and Leo Burnett London, working on Volkswagen and McDonalds before, in 2008, joining another global brand – Xbox. Ever since, he has overseen a body of creative ideas that have solved problems, challenged norms and grown business. By exploring what makes gamers tick, and putting their needs at the heart of every idea, Michael’s campaigns have resonated in culture, while rethinking how gaming brands connect with their audiences.

His work has scooped dozens of accolades from the likes of Cannes Lions, the One Show and the Gunn Report, while projects for major gaming franchises Tomb Raider, Dead Rising and FIFA have won four Clio Entertainment Grand Prix in the last three years.