HOLLYWOOD, USA // Michele Bell serves as Senior Vice President, Worldwide Creative Services for Paramount Home Media Distribution (PHE) and is responsible for all of the division’s advertising creative services including DVD package and menu design and print, broadcast, VOD and Internet advertising.

Bell, who has over 15 years home entertainment marketing experience, most recently served as vice president, Creative Services Home Entertainment for Universal Studios. In this role, she oversaw and managed creative advertising objectives for the feature, catalog, TV and specialty brand groups. Bell also supervised the development of creative marketing concepts for all consumer and trade materials.

Before joining Universal, Bell spent 10 years at New Line Cinema, rising through the ranks to vice president, Creative Advertising Home Entertainment. In that capacity, she supervised and provided creative direction in the development of key art, collateral, print advertising, DVD menus, internet advertising, television spots and sales trailers for all home video releases.