NEW YORK, USA // Michele Cranford oversees digital marketing and strategy as a Senior Vice President at Atlantic Records – one of Warner Music Group’s most prominent and successful labels. Michele has over eleven years’ experience in music marketing with the majority of her time spent in digital branding, content creation and social media strategy.
Michele leads the largest digital marketing team at a record label, breaking artists year after year through cutting-edge digital strategy, lifestyle and tastemaker-marketing campaigns and long-term fan/audience development for artists including Bruno Mars, Cardi B, Lizzo, Roddy Ricch, Janelle Monáe and more. Michele and her team are able to execute end-to-end in a way that no external group could.