Audio, Digital/Mobile, Direct, Experience/Activation & Social Media
Moacyr Guimaraes Netto
US Chief Creative Officer
RAPP WORLDWIDE INC
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Moacyr Guimaraes Netto

NEW YORK, USA // Elected the Best Digital Advertising Professional in Brazil in 2017, according to the Brazilian Advertising Association, and having over 160 national and international awards under his belt, Moa is currently the North America CCO at RAPP Worldwide, where he set and codified the overall creative vision for the US and helped grow and consolidate the healthcare innovation practice out of NY. Prior to moving to the US, Moa had led W3haus into becoming the most awarded Brazilian independent agency at Cannes Lions 2016, having also worked at some of the most creative shops in the country, such as Almap BBDO, AgenciaClick (Isobar), OGILVY São Paulo and DM9DDB. His background is digital and direct advertising, but he spent 8 years leading integrated projects as well, both in the healthcare and consumer spaces. Moa was also a jury member for some important festivals like D&AD, Cannes Lions (twice), London Awards, New York Festivals, El Ojo, Fiap, Brazilian Creative Club, among others. He was a Keynote Speaker at IAB Now Buenos Aires, Istanbul The Cup, Gramado International Advertising Festival. He concluded the Creative Leadership Programme from Berlin School and was selected among Omnicom leaders around the world to attend the Omnicom Senior Management Program at Babson College in Boston. And he is a proud Executive Sponsor of JUNTOS, the LatinX ERG at Omnicom Precision Marketing Group.

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