UAE // With an overall industry experience of 16 years, spanning Middle East & North Africa, Asia-Pacific and India, Nayaab has been responsible for campaigns across brands like Mastercard, Coca-Cola, Pepsi, HSBC, Kraft, Volkswagen, Mercedes Benz, Johnson & Johnson, Emirates, and more.

She has served as a jury member and has received honors across festivals like Clios, Cannes, D&AD, One Show, New York Festival, and Loeries among others. Which helped her rank as one of the Top 15 Creative Directors globally in previous years.

Her overarching philosophy is to create beautifully simple and witty work, which helps businesses get fame and ultimately, more business.