JOHANNESBURG, SOUTH AFRICA // Before joining M&C Saatchi Group South Africa in 2017, Neo was an Executive Creative Director at two of South Africa’s largest creative advertising agencies – Ogilvy & Mather Johannesburg and FCB Johannesburg.
As the FORMER chairperson of the non-profit Creative Circle South Africa, he is dedicated to promoting African creativity as a business tool. His inherent passion for conceptualising advertising and nurturing talent that is more representative of South Africa, and the continent, has seen him recognised as Industry Leader of the Year at the Financial Mail AdFocus Awards 2019.
Neo is also the co-founder of I See A Different You – a collective of Soweto-born creatives who strive to reimagine narratives about Africa and change the world’s perceptions about the continent.
He has several local and international awards to his name, including a Grand Prix at the Cannes Festival of Creativity and two Grand Prix’s at The Loerie Awards – of which he is also the former Chairman and current board member.