HONG KONG // Nicoletta is a creative leader with more than 18 years of experience developing traditional and digital campaigns for some of the world’s biggest and most successful brands. Currently working at Publicis Hong Kong, she is responsible for leading and defining local and regional campaigns for clients such as Cartier, UBS Nestlé and Axa. Her passion lies in art-direction and new types of storytelling that harness technology to create compelling experiences between brands and their audiences.

Prior to joining Publicis she worked as an integrated and Digital Creative Director across both above and below the line campaigns at OgilvyOne in HK. Her role involved leading the strategic creative input and generating big ideas for a wide range of customer experiences such as digital campaigns, websites and, creative development for on-line media, social media and mobile platforms.

Her Key clients were American Express, BlackRock, Shangri La Golden Circle, Mercedes Benz, SmartCar, Pizza Hut, Prudential, Landmark and Nestlé.

Her work for clients such as Pizza Hut, Faber Castell, WWF and Shangri La Golden Circle has been awarded and short-listed in significant digital and offline award shows such as Cannes, Clio, Camfan, Spikes Asia and the Markies.