Direct & Innovation
Olivier Apers
VP / Executive Creative Director
BETC Group
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Olivier Apers

PARIS, FRANCE // Olivier Apers is VP /Executive Creative Director at BETC Group. Olivier joined BETC in 2005 as a senior copywriter and he previously worked at DDB Groupon the Volkswagen for seven years winning several awards.

As Executive Director of Integrated Creation, he works in a completely transversal way on BETC Paris and BETC Fullsix campaigns. Olivier’s work has had a huge impact on BETC’s biggest brands including CANAL+, McDonald’s, E.Leclerc Supermarkets, French National Lottery,Leroy MerlinDIY Stores, NBC Universal, SIXTcar rental.

His different campaigns have won a number of awards including Cannes Lions (17 lions in various categories including 3 Gold), D&AD Awards (including 2 Yellow Pencils), One Show (including the Direct Best of Show), ClioAwards, ADC New York, Art Directors Club and EFFIE awards.

He has been on many international juries several times, including Cannes Lions, D&AD, One Show, Andy Awards, Eurobest, NY Festivals, European and French Art Directors Club, and Clio Awards.

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