BOGOTA, COLOMBIA // Paloma Botero holds a degree in Advertising from the Central University of Bogotá, and made her initial foray into the industry as a copywriter at Resistencia Studio.

In 2014, Paloma moved on to Young & Rubicam / Wunderman Colombia to develop her talent by creating campaigns that garnered recognition at major awards festivals ranging from Cannes to London, to Buenos Aires and New York.

During her wide-ranging productive career, Botero has worked for renowned companies such as Microsoft, Nestlé, Coca-Cola, Sony, Trident, Farmatodo and Bavaria.