SAO PAULO, BRAZIL // Pedro was born in Rio de Janeiro, Brazil. 

He has lived in Rio, New York, Texas, Indiana, and São Paulo. 

He holds a Bachelor of Arts degree with a major in Advertising from Purdue University, West Lafayette. 

After almost becoming an ostrich farmer, he entered the industry, in 1998, as a copywriter.

Pedro joined F/Nazca Saatchi & Saatchi in 2005. He has worked for accounts such as Nike, Google, Skol (AB Inbev), Guaraná (AB Inbev), Sadia (BRF Foods), D&AD Awards, Electrolux, Mizuno, Honda, Leica, Miami Ad School, and Trident (Mondelez).

His most recent awards include Cannes Lions, One Show, D&AD, FIAP, El Ojo, Clio, London Festival, Wave, and medals at São Paulo’s Creative Club. He has also helped judge several local and international awards such as One Show, London Festival, Wave, Andy Awards, and São Paulo’s Creative Club.