NEW YORK, USA // Pelle Sjoenell is the Worldwide CCO of Droga5. Previously, he served as the first-ever CCO at Activision Blizzard, where his role was specifically designed to drive marketing innovation and creativity across the world’s most successful entertainment gaming franchises, including Call of Duty, World of Warcraft, Diablo, Overwatch, and Candy Crush. Prior to that, he was Worldwide CCO at BBH, where he oversaw the firm’s creative efforts across its seven offices on behalf of some of the world’s most renowned brands, including Google, Nike, Samsung, Audi, E! and T-Mobile.