NEW YORK, USA // Peter began his career at J. Walter Thompson, NY, where his first creative assignment was writing a TV spot for Clairol’s Nice ‘n Easy, starring Julia Louis-Dreyfus. Unable to persuade Julia into hiring him as a writer for Seinfeld, Peter remained a consumer writer for many years. When presented with the opportunity to help launch VIAGRA, he made the jump to healthcare and hasn’t looked back since.

Over the years, his work has been recognized by award shows across the industry, and his passion for creating the next big idea remains unextinguished. When not fighting for innovative work, he can be found running triathlons, winning fantasy sports championships, and trying to keep up with his 4 teenage boys.

*Executive juror