NEW YORK, USA // As Chief Impact Officer at M Booth Health, Peter leads creative, strategy, and specialist teams that combine deep health expertise with cutting-edge consumer marketing to deliver solutions for clients across every aspect of health. His clients include health giants like Gilead Sciences, Genentech, Eli Lilly, World Health Organization, Centers for Disease Control and Prevention, International AIDS Society and many more. As a former journalist and unparalleled storyteller, Peter knows how to find a hook, spark curiosity, and harness ideas that capture attention — and most importantly — inspire action.
With over 20 years of experience spanning agency and industry roles, Peter’s expertise extends across pharmaceutical, biotech, medical devices, health technology, government, not-for-profit and NGOs, as well as patient advocacy organizations. Beyond his work in health, he’s delivered breakthrough creative ideas for major consumer brands including McDonald’s, General Motors Company, and The Coca-Cola Company.
Peter approaches every challenge with a focus on authentic engagement. Whether he’s translating complex health insights into human stories or shaping brand strategies that build trust, he knows great marketing isn’t about what you say, it’s about how you make people feel. Peter’s unique perspective, commitment to creative excellence, and obsession with delivering tangible results for his clients has earned him numerous awards at the industry’s most prestigious competitions.
His influence extends beyond client work. Peter has served as a juror for many of the industry’s leading creative shows, helping to recognize and celebrate the best of health marketing. He’s a sought-after speaker and thought-leader, and his insights have been featured in numerous publications, industry podcasts, and events.
Originally from Canada and fluent in French, Peter brings a global perspective to his work that’s been enriched by living around the world, including the UK, Germany, and France. Outside of his work, Peter is an avid adventurer who loves nothing more than taking to the open road on his motorcycle. He also has a deep passion for music, traveling the globe to see his favorite artists live and is always on the lookout for the next album to add to his ever-growing vinyl collection.