LOS ANGELES, USA // Peter Vattanatham is a Creative Director at 72andSunny, an advertising agency with offices in Los Angeles, New York, and Amsterdam that creates cultural impact on behalf of brands. In his past 6 years there, he has worked on a number of brands including Nike, Google, Sonos, Samsung, ESPN, Call of Duty and NBA2K. He currently spearheads three of Activision’s biggest brands – the newly revealed Guitar Hero, Skylanders, and Destiny, whose launch work helped contribute to it becoming the biggest new videogame launch in history.

Before joining 72andSunny, he spent time working at Goodby, Silverstein & Partners, Wieden & Kennedy, 180LA, BSSP, Saatchi & Saatchi LA, and Team One.

When not pursuing artistic side projects or catching up on the latest in comics and Japanese toys, he can be found discovering new coffee spots with his wife and two kids. He also takes pride in the fact that he is a native Los Angeleno, which may make him the only one in existence.