LOS ANGELES, USA // Petter Westlund is the Co-Founder and Chief Creative Officer of B-Reel, a company started in 1999 to explore the intersection of filmmaking and interactive media.

Under his direction B-Reel has grown to become a global creative agency, creating industry-shaping work with an eye towards using technology to craft beautiful and innovative experiences for brands.

Petter has been central to building out B-Reel’s design, creative and technology team across six offices, and his creative direction, tech savvy and aesthetic has been paramount to B-Reel’s success for brands including Google, Netflix, Gorillaz and H&M.

B-Reel’s work has been recognized by institutions such as Cannes Lions, D&AD, The One Show, The Emmy’s as well as the Guinness Book of World Records.

Originally from Sweden, he grew up in Peru and has worked out of the Stockholm, New York, and Los Angeles offices of B-Reel.