Preethi Mariappan leads a multidisciplinary team focused on post-screen digital experiences in the physical world.

From digital retail and immersive experiences, to instrumented products and services, she brings a real passion for helping brands and businesses put design innovation at the heart of customer experience.

After a 19-year career across India, Singapore and Dubai, working with Tequila, Ogilvy One and TBWA’s Digital Arts Network, Preethi joined SapientRazorfish in 2014, and is now based in Berlin.

Preethi’s body of work has been recognized at Cannes, SXSW, LIA, One Show, Epica, Clios, D&AD, SABRE, Loeries, Dubai Lynx, Shorty Awards, UX Design Awards, CAPLES, Red Dot, Lovies, Webby, MMA Smarties, Shorty Awards and the Effies. Her work has also been featured on Mashable, Contagious, Creativity Online, Springwise, PSFK, Notcot, and Creative Review.

Preethi has served on juries at Cannes, ADC Global, Die Klappe, Dubai Lynx, Clio Awards, Deutscher Digital Award, ADC Global, Cristal Festival, Eurobest and Ciclope.

She co-founded CoCreator, an app matching startups to agency talent, speaks frequently at conferences, and participates often in startup bootcamps as a mentor.

Preethi loves working at the crossroads of business, storytelling, technology, people and products, and thinks of at least 20 impossible things before breakfast.