MUMBAI, INDIA // As CEO of Starcom India, Rathi Gangappa helms one of the country’s fastest-growing media agencies with future-facing capabilities and enables clients’ marketing transformation journeys. Rathi has been pivotal in unlocking growth for clients, keeping up a scorching pace on new business, cultivating top talent, expanding offerings/capabilities, and delivering on Starcom’s Move People, Move Business proposition.

She comes with a wealth of experience – over 20 years in Media and Brand communications, leading country-wide operations for media agencies and expert, multidisciplinary teams; consistently delivering best-in-class work and high-profile campaigns for some of the most well-known and reputed brands. She has been in leadership roles, requiring an execution focus in complex cross-cultural environments, driving transformation programmes, building capability, and nurturing talent.

Rathi took over the reins of Starcom India in March 2018, keeping up the high momentum and growth rate, attracting top talent and business, and driving meaningful business outcomes for clients like Meta, Stellantis, P&G, Dabur, Abbott, AB InBev, More Retail, Visa, Axis Bank, Lenskart, Nykaa, among many others.

Her past stints also include Vodafone, Group M and Lowe Lintas. In her initial years in media, she has worked on key clients like HUL, Hutch, and Britannia.