PLANO, USA // With over 20 years of marketing expertise, Rhasheda has a proven track record of developing and executing transformative strategies that drive brand visibility, consumer engagement, and sustained growth. As the Vice President of Marketing for the Positive Choice Snacking portfolio at PepsiCo—including household names like Sun Chips, PopCorners, Baked!, and Stacy’s— she is responsible for the strategy, brand building and growth of the portfolio. Under her leadership, the portfolio has achieved over 20% growth in the past two years.

In 2023, Rhasheda elevated the PopCorners brand national prominence by launching its first Super Bowl campaign. The “Breaking Good” campaign, inspired by the hit show Breaking Bad, captured audiences and earned a #5 spot on USA Today’s Ad Meter, a silver Clio, and eighty-eight “Best of Super Bowl” mentions. Her ability to merge cultural relevance with brand authenticity has set new standards to drive consumer engagement in the positive choice subcategory of snacks.

Rhasheda’s career at PepsiCo spans over 13 years, during which she has advanced through a variety of brand management roles. Her earlier experience includes marketing roles at Kraft Heinz, Jergens skincare, and Susan G. Komen, where she honed her skills in strategic marketing and brand storytelling.

An established leader, Rhasheda was honored in 2023 with the Dallas Business Journal’s Women in Business award, recognizing her contributions to the field