MÉXICO CITY, MÉXICO // Ricardo serve as North America Chief Creative Officers & Partners at GUT. He also co-leads the Global Creative Council, which helped GUT become Independent Network of the Year at Cannes Lions 2023.

He was named the #2 Art Director in the World according to the Cannes Lions Global Creativity Report and with his partner, earned the honor of being the first ever Creatives of the Year by Ad Age in the A-List & Creativity Awards, as well as being featured in ADWEEK’s CREATIVE 100 as 2 of the “Creative Directors Who Are Completely Reimagining What’s Possible in Advertising”.

Business Insider named him as one of the “Rising Stars of Madison Avenue who are revolutionizing advertising”.

In the past years he has won 90 lions and over 190 international creative awards, including multiple Grand Prix at every festival. They also created 9 Super Bowl spots for Google, Heinz, Budweiser, Devour and Burger King. Their work has made it to the permanent collection of the MoMA and has been used as an example in the United States Senate.