NEW YORK, USA // Rob Lenois is the Global Chief Creative Officer at VaynerMedia. In this role, he oversees the agency’s global creative product across the offices in North America, EMEA, APAC and LATAM. Joining VaynerMedia in 2019, Rob came in as the “big idea” creative, having honed his career at traditional agencies such as Grey, BBDO, and Saatchi & Saatchi. Realizing his traditional thinking didn’t align with today’s marketing landscape in which consumer attention and platform innovations have dramatically shifted, he leaned into VaynerMedia’s social-first, consumer-centric model, which builds on ideas that are resonating with the audience, prioritizes consumer’s attention, and ensures all creative is built specifically for each platform and medium. By championing a creative approach that puts social at the center of everything, Rob has transformed the agency’s creative product. He’s created culturally relevant campaigns…from TikTok videos viewed by millions, all the way to Super Bowl spots. To be a better creative leader for his team, Rob has also become a creator, producing regular social content across his personal channels to fully understand social and the nuances of each platform.

Prior to joining VaynerMedia, Rob was Deputy Chief Creative Officer of Grey New York, where he was responsible for creating business-driving, award-winning work for clients such as Volvo, Febreze, Hasbro and Darden Restaurants. Under his leadership, the agency was awarded its first-ever Grand Prix Lion, Titanium Lion and Creative Effectiveness Lion at the Cannes Lions International Festival of Creativity.