LOS ANGELES, USA // Rob Troy has been a leader of groundbreaking work in entertainment advertising for over 18 years.  His vast marketing background and deep technical knowledge has led campaigns in emerging media utilizing live action, CG, and in-game direction. He has worked with dozens developers and nearly every major game publisher in the world.   

Rob currently serves as Ant Farm’s Chief Creative Officer and Head of Emerging Media.  He has earned numerous accolades and awards for his work in advertising and promotion, including a Cannes Lion Award, multiple Emmy Awards, Effies, Telly Awards, Game Marketing Awards, several Broadcast Design Association Gold Awards, and Clio Key Art Awards – including the Grand Key Art Award for 2014 for Activision’s “Call of Duty: Advanced Warfare” starring Kevin Spacey.  

Ant Farm developed and produced the reveal trailer for “Call of Duty: Advanced Warfare,” the most-viewed video on YouTube for the second quarter of 2014.

Under Rob’s leadership, Ant Farm was named “Agency of The Year” by the GMAs in 2011 and 2013 respectively.