NEW YORK, USA // Ronald graduated with a Bachelor of Journalism sometime in the mid-90s. After doing his agency rounds, he joined the BBDO & Proximity network in 2004 and served in their Malaysia, New York and Singapore offices for more than a decade.

Under his leadership, global recognition was earned in the Big Won, and Gunn Report. These include the No.6 most awarded campaign in ‘Innovative and Alternative Media’ (2008), and four No.1 campaign rankings (2009 & 2014). The Malaysia and Singapore offices were ranked No.13 (2008), No.8 (2009) and No.11 (2014) most awarded agencies in the world. And Ronald was ranked No.4 (2009) and No.6 (2014) most awarded Chief Creative Officer globally.

During his tenure as Executive Vice President/Executive Creative Director at BBDO New York, his Kinect-powered interactive installation for Autism Speaks was accepted into the New York Museum of Modern Art’s (MOMA’s) permanent collection in 2011.

2014 marked his most successful year to date. At the Clio awards, BBDO & Proximity Singapore was the third most awarded agency globally, and his Jeep ‘Two Worlds’ campaign was inducted into the Clio Hall of Fame. They were the most awarded Southeast Asian agency at Cannes. And the interactive campaign, ‘World Under Water’, was highlighted in Forbes as, “One of summer’s biggest success in scientific content marketing”. This campaign also earned top honors as the FWA 2014 Project of the Year.

Inspired by the integration of data, technology and storytelling at DigitasLBi, Ronald joined the agency in January 2015. As Chief Creative Officer of North America, he leads the creative charge for their six offices in Atlanta, Boston, Chicago, Detroit, New York and San Francisco.

All things considered, his proudest achievements are his two boys, Jonah and Noah.