MEXICO CITY, MEXICO // Guatemalan, BLM activist and Associate Creative Director at The Juju Mexico.

I grew up with MTV’s 90s when I discovered “Gueropa” by Agulla&Baccetti and understood how people-centric insights can trigger genuine emotions.

Years later I immigrated to Argentina, to learn from my favorite advertisers and perhaps be a little less bad at soccer.

I still can’t kick a ball.

But I had the pleasure of being part of agencies like BBDO Argentina and David Buenos Aires.

Achieve second place in the best creative under 30’s ranking by Argentine Creative Association in 2020.

Won the London International Awards (LIA) & Sons Argentina 2021.

Later, became a Creative Director at DDB Centro Guatemala and co-founded Guatemala’s women’s creative association, with the mission of empowering and inspiring young women in my industry.

See It Be It LATAM chose me to be part of their 2022 initiative, and a year later See it Be It Worldwide 2023 did it as well. This was an experience that changed my perception of the powerful role I play in my creative community.