AMSTERDAM, NETHERLANDS // Sandra moved her ad career from Bucharest to London, from London to Milan and from Milan to Amsterdam in pursuit of life’s meaning, good work and great people.

During this quest, she managed to land awards in major ad festivals like Cannes, One Show, Clio, Eurobest and D&AD and titles like Copywriter of the year and Top 100 Superwomen. She also found great people.

Her work put a shoulder in McCann Romania becoming agency of the year and network of the year 4 years in the row in Golden Drum and after that, Publicis becoming Adweek’s 2021 International Agency of the Year, 2nd agency in the world according to Cannes Lions 2021 and 3rd Agency in the world according Cannes Lions 2022.

Sandra is currently bringing back the mammoth in form of a meatball at VML Amsterdam while also serving as a Chief Creative Officer for Netherlands.

On her pursuit of finding life’s meaning she is trying to make work that entertains people, makes them think and also have fun along the way.