LONDON, UK // Sarah Gerona is a Creative Director for BBC Studios. Leading a multi-award-winning and fully integrated team, she drives creative solutions that connect global audiences with the best of British storytelling.

Sarah oversees the creative output across Studios scripted and unscripted portfolios, responsible for building innovative engagement strategies and launching 360 campaigns within B2B and Global Consumer markets.

A Central Saint Martins graduate with over 18 years’ experience in the media industry, Sarah started her career in film PR then moved to broadcast where she worked on a multitude of award-winning campaigns with BBC Creative and Red Bee Media.

Sarah is passionate about building diverse creative teams to problem solve any creative brief. An advocate of multidisciplinary thinking, her moving image background has broadened out to embrace digital, experiential, branding and design.