MÉXICO CITY, MÉXICO // Saralí has the honor of working in Rufus for more then 8 years, contributing to Amazon XCM launch in Mexico, and Prime Video in LATAM.

With over two decades of marketing experience, her passion and determination have guided her to explore diverse paths. She has traversed a journey that ranges from founding the Re-connect Foundation, which aims to support underprivileged children by providing computers, to her roles as a teacher at the Creativity Academy and Miami Ad School.

Furthermore, she has served as Marketing Manager at Terra Networks and lead a creative team in a few agencies such as DDB. Currently, she holds the position of Managing Director at Initiative Mexico. Her enthusiasm lies in bringing to life what does not yet exist and transforming concepts into tangible realities and makes any challenges possible. These skills, applied across all her activities, has equipped her to develop new businesses and elevate her clients and brands to the highest level of competitiveness and excellence standards.

In 2023, Saralí Cota was recognized as Leading Women Mexico by AdLatina and was part of the 58 Marketing Women ranking by Merca 2.0.