LOS ANGELES, USA // Born and raised in the UK, Simon graduated from Ravensbourne College before working at a number of design agencies in London, before heading to Los Angeles in 2005.

After 10 years working at AGI/Shorewood Group with clients such as Electronic Arts, Microsoft, Walt Disney Home Entertainment, Warner Bros and Sony Pictures, ultimately overseeing all packaging and retail creative in North America, he left to join Midnight Oil as Creative Director in 2015, working on multiple retail and packaging campaigns for Home Entertainment, Gaming and Consumer Products.

If he is not waving his red Sharpie at the work on the wall, Simon is spending time with his kids, watching Liverpool FC at 4am or cleaning out the chicken coup.