MELBOURNE, AUSTRALIA // Sonia Bijelic is the head of marketing at cricket Australia.

Cricket Australia is the national governing body of the game of cricket in Australia and works to position cricket as Australia’s favorite sport, and a sport for all Australians.

In her role, Sonia is responsible for the development and implementation of marketing strategies to drive increased consumer involvement in cricket across attendance, media consumption and participation.

Most recently, she has enjoyed success overseeing the marketing of  Australia’s domestic cricket competition, the Big Bash League (BBL), which has broken numerous records in the most recent season including record-high attendances, TV viewership and membership sales, and has now become one of the top 10 most attended sports leagues in the world.

Prior to her current role, Sonia has gained significant experience across numerous industries, with leading brands and organizations, and across almost all areas of marketing – from customer research, segmentation and strategy…through to media and promotion… and almost everything in-between.

Her experience spans both B2B and B2C, and both consumer goods and services, including internet, consumer packaged goods, sport, entertainment and financial services.

She has held senior marketing leadership roles in major organizations including The Walt Disney Company, GE, Telstra, ANZ Bank and Treasury Wine Estates.

Sonia has a number of notable achievements to her name including successfully launching and marketing new product offerings, technologies and brands into the Australian market, managing and optimizing existing products, and nurturing existing customers, with demonstrated success in growing customer engagement and revenue.

Sonia is a graduate of Monash University in Australia, and holds a Bachelor of Business in Marketing, a Masters of Marketing, as well as a Bachelor of Arts.