LOS ANGELES, USA // Sumyi Antonson is the Senior Vice President of Marketing & Distribution at NEON, a distribution company committed to building a vibrant home for auteur-driven cinema. The boutique label’s slate is a diverse mix of provocative adult drama and comedies, documentaries, international language films and elevated genre titles, anchored by filmmakers with an original voice and perspective.
Within the first year of NEON’s January 2017 launch, the company released and launched a theatrical and awards campaign, garnering three Academy® Award nominations for, I, Tonya, including Best Actress – Margot Robbie, Best Film Editing – Tatiana S. Riegel, and Best Supporting Actress – Winner, Allison Janney.
The provocative and daring AV creative campaign also won the Golden Trailer for Best Independent Trailer. Other recent notable NEON titles Antonson has worked on include the award-winning documentary, Three Identical Strangers; The Beach Bum from the mind of Harmony Korine (Spring Breakers) and starring Matthew McConaughey, Apollo 11, in partnership with IMAX, featuring never-before-seen footage from the NASA archives, social media comedy satire Ingrid Goes West, and the psychological thriller, Luce starring Octavia Spencer, Naomi Watts, Tim Roth and Kelvin Harrison Jr.
Prior to NEON, Antonson served as VP of Marketing & Distribution at Drafthouse Films, where she was responsible for marketing and creative campaigns for both of Joshua Oppenheimer’s Oscar®-Nominated documentaries, The Act of Killing and The Look of Silence, as well as Michel Gondry’s Mood Indigo and the Karyn Kusama thriller, The Invitation.
She is an active member of the film community and has spoken at various film festival and conference panels and recently served as a filmmaker mentor as part of True/False Film Festival’s program to help nurture and support first-time filmmakers.
Antonson’s fifteen-year plus theatrical marketing experience also includes roles at Twentieth Century Fox, Walt Disney Pictures, Universal Pictures and Anchor Bay Films.