MUMBAI, INDIA // Swati Bhattacharya is a writer whose work focuses on gender, feminism, urban life, love and popular culture and spans many forms including  advertising, documentary, short films and blogs. Her writing has been published in everything from national newspapers to viral content sites on the internet. Starting life as a junior copy trainee in JWT… she moved on to become the national creative director before leaving her first job.

Recently she joined Dentsu, India to set up Mama Lab in India. Her first film, Belle De Jour, has won the Spikes Gold and the second film, Double Shift, has been featured in the Vancouver Film Festival and Miami Shorts. Double Shift has also won the best short film at the Kolkata International Short Film festival and the prestigious Dadasaheb Phalke award for best screenplay.