TEL AVIV, ISRAEL // Tal Riven is the Executive Creative Director at Grey Tel-Aviv, Israel's second largest agency.

Riven began his career in advertising in 2001, as an Art-Director at Y&R Tel-Aviv, after graduating with great honors from The Bezalel Academy of Arts & Design in Jerusalem.

In 2007, he moved to Grey and under his leadership the agency became Israel’s

"Creative Agency of the Year". He works on leading Israeli brands, alongside major international brands such as P&G, Danone, Volkswagon, Audi and Schweppes.

He was selected as one of Israel's "40 under 40’s Future Business Leaders" published in Israel’s leading business magazine.

Riven's work was awarded in many award shows including Cannes Lions, One Show, New York Festivals and Eurobest.

In addition, Riven served as a jury member in New York Festival and Eurobest.

Tal is also known to be a big snooker fan.