NEW YORK, USA // Talita Andrade is global experiential marketing director at Ab Inbev where she leads brand experiences and sponsorships, overseeing strategy and execution for Budweiser and Corona.

Whether it’s supporting and amplifying events like the Tomorrowland or FIFA World Cup, her job involves bringing the world’s passion for beer together with people’s love for music and sports.

Prior to this position Talita was Global Head of Music focusing on sponsorships as well as finding and nurturing music talent to partner with local brands across 6 continents.

Talita began her career at AB InBev in Brazil in 2014 and has been based in NYC since 2016.