LOS ANGELES, USA // Terri Hines joined FOX Sports as Executive Vice President, Communications in December 2016. A creative marketer, storyteller, and vision-driven executive with over 20 years of professional experience spanning brand marketing, global communications and publicity, she serves as FOX Sports’ chief spokesperson and is responsible for leading the development and execution of communication strategies for the #1 brand in live sports entertainment. Hines reports to Chief Executive Officer & Executive Producer, Eric Shanks.
Hines joined FOX Sports following 10 successful years at NIKE, Inc., where she most recently served as Vice President, Global Communications for the Converse brand. With Converse, Hines led media relations and brand communications across key markets worldwide and was an instrumental part of the brand’s billion-dollar growth. Hines was also the Director of Communications for NIKE’s Jordan Brand and led the communications, entertainment and events strategy in support of the brand’s premium athletic footwear, apparel and accessories. Working directly with NBA legend Michael Jordan and his team, Hines was a driving force behind a number of brand firsts, most notably the campaign launch for the AIR JORDAN XX3, which at the time was the biggest in NIKE history. Hines was also responsible for re-branding and launching Jordan Brand’s philanthropic platform, Wings for the Future.
Prior to her time at NIKE, Hines spent 10 years at Nissan North America, Inc. in a variety of roles in media relations, communications, government & public affairs, multicultural marketing and created Nissan’s first lifestyle and entertainment practice. Hines also served as Executive Director of the Nissan Foundation, as well as the North America Chief Publicist for Nissan’s President & CEO during her tenure. Hines started her career at Volkswagen of America in brand marketing.
A native of Washington, D.C., Hines earned her master’s degree in communications from American University and her bachelor’s degree in business administration from Florida A&M University. She has served on the Boards of a number of charitable organizations and is a current member of the Public Relations Society of America (PRSA). Hines has been featured in PRSA’s Public Relations Tactics and served as a speaker for Women in Sports & Events (WISE) and the Women in Sports Business Symposium. Additionally, she has served as a judge for numerous industry and scholarship awards and has been invited to speak and guest lecture at a number of colleges and universities, including her alma mater, Florida A&M. Hines has been honored by several publications and organizations, including Forbes Magazine’s Women in Sports: Ones to Watch in 2017, Women In Cable Telecommunications 2017 LEA Award, The Feminist Press 2016 Feminist Power Award, Black Retail Action Group’s 2016 Business Achievement Award, Savoy Magazine’s Top Influential Women in Corporate America, The Network Journal’s Top 40 Under Forty and Los Angeles Business Journal’s Women Making a Difference.
In her spare time, Hines enjoys writing and traveling and is passionate about the arts. She served as an associate producer for the award-winning feature documentary “A Ballerina’s Tale,” based on the journey of American Ballet Theatre principal dancer Misty Copeland, which first premiered at the TriBeCa Film Festival in April 2015.