SANTA MONICA, USA // Tim Ellis is Executive Vice President and Global Chief Marketing Officer for Activision, and has been recognized as the driving force behind some of the most innovative, award-winning marketing campaigns in the industry, both in the U.S. and across Europe. Mr. Ellis joined Activision in July of 2011 and has since led all marketing strategies and programs globally for Call of Duty and Skylanders, including the most successful entertainment launch ever two years in a row for Call of Duty. Mr. Ellis oversees Activision’s entire stable of award-winning video game properties, including the highly-anticipated Destiny video game, developed by world-renowned studio Bungie, set to launch later this year.

Prior to joining Activision, Mr. Ellis was Head of Marketing for Volkswagen of America for four years. During that tenure, the company experienced double digit growth in both sales and market share. Mr. Ellis reset the brand’s strategic platform, launching groundbreaking campaigns that achieved historically high marks, including the critically-acclaimed 2011 TV spot, “The Force,” chosen as Ad of the Year by Adweek, and recognized as the most successful automotive Super Bowl ad ever in terms of appeal, awareness and viral viewership. Mr. Ellis is also credited with introducing a series of world-firsts in the marketing industry, including the first car ever to be launched solely on a mobile phone, as part of a successful partnership with Apple.

Prior to joining Volkswagen, Ellis worked on both the client and agency side for 12 years in Europe, managing several pan-European and global international brands such as Virgin, Ericsson and Volvo. During this period, Ellis led the development of industry-changing campaigns that earned multiple highly coveted awards, including several Gold Lions and the prestigious Titanium Award at the Cannes Advertising Festival. Prior to working in Europe, Mr. Ellis spent most of his U.S. career managing national accounts for the San Francisco advertising agency, Goodby, Silverstein & Partners, widely recognized as a leading creative agency in America for over 20 years. Before focusing his career on the advertising and marketing industry, Ellis worked as a freelance journalist, and professional stage actor.