BARCELONA, SPAIN // Xavier Sánchez is the founder and CEO of Umbilical and Amniotic.tv, founding partner of the Indigenus Network and also member of its Global Creative Council.

Xavier Sánchez has been working on healthcare communications over the last 20 years for prestigious accounts such as Novartis, Boehringer Ingelheim, BMS, GSK, Merck, UCB, Ferrer, Alcon, Bayer, Almirall or Nestlé.

Before becoming independent and found Umbilical, he developed his work as Creative Executive Director at OgilvyOne and OgilvyHealthcare, Torre Lazur McCann and Adding CDM. He was also former Partner and Creative Director at Pavlov.

His work has been honoured at both national and international competitions such as The Global Awards, Rx Club Awards, Best of Health Awards, Indigenius Awards and Aspid Awards. 

Former President of the Aspid Awards edition, he also has been an international jury in the most prestigious healthcare awards such as or Clio Healthcare Awards or RxClub Awards.

Xavier Sánchez was the first Spanish Creative Director to be selected as a member of the Executive Jury of The Global Awards, and was also the first from the country to be a Jury member at the Cannes Lions Health Festival. 

He is board member of PMFarma Magazine and author of "Handbook of Pharmaceutical Advertising. More than 2000 slogans, headlines and advertising slogans in the healthcare marketing campaigns" and co-author of “Marketing Farmacéutico”. 

He is currently Professor of Brand Communication, Corporative Communication and Creative Skills at ESIC Business School and Associate Professor at EADA Business School.

And, overall, Xavi, strongly believes that positive thinking and joy are, and will be, the engine that will move the world forward.