LOS ANGELES, USA // Allan provides strategic oversight across a variety of disciplines and partners and heads up the social and strategic disciplines for MOCEAN/O2. He joined MOCEAN after 13 years of leading strategy and social efforts at various agencies including hi5, Laundry Service, and The Marketing Arm. His award-winning work spans across global campaigns for Beats by Dre, Spotify, Cisco, Netflix, Converse, Amazon, Hotels.com, Frito Lay, and Pepsi.