BRISTOL, UK // Joe has over 10 years’ adland experience under his belt, first in FMCG and now health – moving from some of the largest global FMCG brands to pharma and med tech giants.

His big passions are creative concepting and craft, and he’s passionate to keep pushing the boundaries to stop health lagging behind. He says it’s an exciting challenge to be part of a growing agency pushing for production value – it’s perhaps more vital in health than any other sector to really advocate for the value of high craft when the product innovation is so high, and the cause so important.