Design
Lisa Smith
Global Executive Creative Director
JKR
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Lisa Smith

NEW YORK, USA // Lisa has a career spanning over two decades, where she has become renowned for her transformative work with some of the world’s most cherished brands. As Global Executive Creative Director at JKR, her strategic vision has played a pivotal role in the global rebrand efforts for clients such as Burger King, Impossible Foods, Nordstrom Rack, and Manischewitz.

Prior to JKR, Lisa was ECD of Chobani where she was responsible for putting creativity at the heart of the company, overseeing a rebrand that transformed the business, expanding its product offering and increasing customer loyalty, directly translating to top-line growth. Lisa was also Head of Design at Wolff Olins NY, focused on creating ground-breaking and commercially successful work for USAToday, The Met and Zocdoc.

Lisa’s creative excellence was recognized in 2021 when Fast Company named her as one of the Most Creative People, saluting her contributions behind ‘the biggest redesigns of the decade’. The recent launches she’s led have secured her features in publications such as the New York Times, New York Magazine, Fast Company, Forbes, Washington Post and more.

Lisa has also picked up notable accolades throughout her career including Fast Company’s Rebrand of the Year and a Gold Cannes Lion for Burger King, a Brand Impact Award in Culture for The Met, a Cannes Lions Silver and a Fast Company Innovation by Design Award for the rebrand of USA Today. She has sat as jury president for Design at Cannes Lions and D&AD, and is on the Board of Trustees at D&AD.

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