SÃO PAULO, BRAZIL // A strategic leader who sees creativity as a catalyst for business transformation. With over 15 years of experience, she drives growth by combining innovation, strategy, and culture. As VP of Business & New Business at Lew’Lara\TBWA, she leads multidisciplinary teams and builds partnerships that challenge conventions and create real impact. At Lew’Lara\TBWA her approach is rooted in strategic disruption, leveraging creativity, technology, and storytelling to build strong, culturally relevant brands. She believes that brands that innovate with purpose don’t just grow—they shape industries and forge authentic connections. As a juror in the Business Transformation category, she reinforces her commitment to driving the industry forward, embracing creativity as a competitive advantage. Outside of work, she finds inspiration in exploring new cultures and people.